WEBVTT 00:01.500 --> 00:04.390 Prof: Okay, let's go to work. 00:04.390 --> 00:07.360 Violating the syllabus, I've re-titled today's 00:07.360 --> 00:11.120 discussion "From Marxist Historicism to Howard Head's 00:11.123 --> 00:14.293 Tennis Racquet," and let's begin with Howard 00:14.291 --> 00:16.141 Head's tennis racquet. 00:16.140 --> 00:23.880 Howard Head was an alum of Harvard College, 00:23.875 --> 00:31.425 a bright guy, and a not very good airframe 00:31.425 --> 00:33.815 engineer. 00:33.820 --> 00:38.520 He was a second-class designer of the details of airplanes for 00:38.518 --> 00:45.828 McDonnell Douglas Corporation, and he was an avid skier, 00:45.829 --> 00:49.789 and an avid, but very untalented, 00:49.785 --> 00:50.745 tennis player. 00:50.750 --> 00:55.990 As he tells the story, there was a night on a bus, 00:55.990 --> 01:03.550 a motor coach to use his words, bringing him back to New York 01:03.545 --> 01:08.455 from Vermont, from Stowe, and he'd had a 01:08.463 --> 01:12.713 rough weekend of skiing and he said, 01:12.709 --> 01:17.129 "What would happen if we took the aluminum wafer with 01:17.132 --> 01:22.142 which we're building airplanes, and made a ski from it?" 01:22.140 --> 01:26.710 Sure enough he did that, and the skiing industry, 01:26.709 --> 01:30.779 not just the sale of skis but the total size of the skiing 01:30.775 --> 01:34.205 market, was transformed forever because 01:34.206 --> 01:38.236 skiing now became more fun and vastly easier. 01:38.239 --> 01:42.739 Five years later he had the same--he applied the same 01:42.744 --> 01:45.954 thought process to tennis racquets. 01:45.950 --> 01:52.140 At the time the world market in tennis racquets had converged on 01:52.135 --> 01:56.675 the Bancroft wooden racquet, named for Jack Kramer, 01:56.683 --> 02:00.583 who died--his obit is in The Times this morning-- 02:00.578 --> 02:05.538 and everybody was competing on price and details of quality 02:05.543 --> 02:07.773 with the wooden racquet. 02:07.769 --> 02:11.439 There were no rules about how big a racquet could be. 02:11.438 --> 02:17.838 It occurred to Head that, if he substituted in the bow of 02:17.843 --> 02:21.333 the racquet, substituted aluminum for wood, 02:21.330 --> 02:24.870 the structural properties of aluminum would allow the head of 02:24.872 --> 02:26.822 the racquet to be much bigger. 02:26.818 --> 02:31.218 Do any of you play with giant tennis racquets? 02:31.220 --> 02:35.320 I know it's a point of pride among really good players not to 02:35.324 --> 02:36.014 do that. 02:36.008 --> 02:40.298 Mine--I retired from tennis three or four years--mine at my 02:40.299 --> 02:42.739 retirement was about like that. 02:42.740 --> 02:48.220 It makes tennis easy, and it created a mass market 02:48.220 --> 02:52.470 and it redefined the whole business. 02:52.470 --> 02:55.620 Now the idea of creative destruction, which is usually 02:55.615 --> 02:58.875 about things more complicated than skiing and tennis; 02:58.878 --> 03:04.548 the whole idea of creative destruction is that the process 03:04.548 --> 03:10.118 of competing to sell the best product at the lowest price 03:10.116 --> 03:15.086 within the given market framework often does, 03:15.090 --> 03:17.430 indeed, lead to something like monopoly, 03:17.430 --> 03:22.290 or at least oligopoly, and a point made at length by 03:22.289 --> 03:25.339 Marxist critics of capitalism. 03:25.340 --> 03:32.430 As that happens, it occurs over and over and 03:32.431 --> 03:38.011 over again, that somebody like Howard Head 03:38.007 --> 03:44.647 finds an alternative technology invariably aimed not at luxury 03:44.651 --> 03:48.211 markets, aimed at regular people, 03:48.205 --> 03:52.785 and very seldom aimed at corporate or governmental 03:52.789 --> 03:55.389 buyers, but again at private sector 03:55.387 --> 03:58.977 buyers, and generates with that product 03:58.982 --> 04:03.312 an entirely new market, shatters the equilibrium, 04:03.313 --> 04:05.023 hits it with a hammer. 04:05.020 --> 04:08.880 And this thought is, on the one hand, 04:08.876 --> 04:11.336 antagonistic to Marx. 04:11.340 --> 04:15.560 That is, it is a way of refuting Marx's idea about 04:15.562 --> 04:17.462 monopoly capitalism. 04:17.459 --> 04:22.489 On the other hand, it is exactly in the spirit of 04:22.492 --> 04:25.662 young Marx, the young Marx we hear in 04:25.656 --> 04:29.796 The Communist Manifesto read for today's assignment, 04:29.800 --> 04:35.780 who saw capitalism as an enormously productive system 04:35.781 --> 04:40.501 which was incapable of standing still, 04:40.500 --> 04:43.940 which was always leaning forward into the wind, 04:43.940 --> 04:48.880 which was, to use Schumpeter's term, 04:48.879 --> 04:53.709 nothing more than a mechanism for economic change. 04:53.709 --> 04:58.669 According to Schumpeter the very essence of capitalism is 04:58.673 --> 05:04.263 that it is a system always in the process of revising itself. 05:04.259 --> 05:07.949 It is never capable of standing still, 05:07.949 --> 05:12.539 and young Marx certainly believed just about that same 05:12.540 --> 05:15.630 thing, and believed that the 05:15.634 --> 05:20.324 productive forces-- now remember he's writing in 05:20.324 --> 05:23.184 1847,1848-- that the productive forces 05:23.175 --> 05:27.565 associated with capitalism were unprecedented in world history. 05:27.569 --> 05:33.039 May I call on one of your classmates to read the pivotal 05:33.043 --> 05:35.733 paragraph from that work? 05:35.730 --> 05:39.280 Student: "The bourgeoisie cannot exist without 05:39.283 --> 05:42.963 constantly revolutionizing the instruments of production, 05:42.959 --> 05:44.999 and thereby the relations of production, 05:45.000 --> 05:47.140 and with them the whole relations of society. 05:47.139 --> 05:50.759 Conservation of the old modes of production in unaltered form 05:50.757 --> 05:52.107 was, on the contrary, 05:52.113 --> 05:54.863 the first condition of existence for all earlier 05:54.855 --> 05:56.135 industrial classes. 05:56.139 --> 05:58.719 Constant revolutionizing of production, 05:58.720 --> 06:01.330 uninterrupted disturbance of all social conditions, 06:01.329 --> 06:03.909 everlasting uncertainty and agitation, 06:03.910 --> 06:07.180 distinguishes the bourgeois epoch from all earlier ones. 06:07.180 --> 06:10.330 All fixed, fast-frozen relations, with their train of 06:10.326 --> 06:13.046 ancient and venerable prejudices and opinions, 06:13.050 --> 06:14.200 are swept away. 06:14.199 --> 06:17.409 All new-formed ones become antiquated before they can 06:17.413 --> 06:17.973 ossify. 06:17.970 --> 06:20.160 All that is solid melts into air; 06:20.160 --> 06:24.090 all that is holy, is profaned; and man is at last compelled to 06:24.089 --> 06:27.689 face, in sober sense, the real conditions of life, 06:27.694 --> 06:30.714 and his relations with his kind." 06:30.709 --> 06:32.209 Prof: Thank you very much. 06:32.209 --> 06:37.109 Marx is there talking about the--at the time he's writing, 06:37.108 --> 06:42.178 railroads are just beginning to transform the European world 06:42.180 --> 06:43.470 around him. 06:43.470 --> 06:48.190 Steamships are a generation and a half into transforming world 06:48.189 --> 06:49.039 commerce. 06:49.040 --> 06:55.610 The use of newly efficient steam engines in manufacturing 06:55.608 --> 06:59.478 is creating ever cheaper goods. 06:59.480 --> 07:05.900 The market in world textiles has driven the price of ordinary 07:05.901 --> 07:12.701 cotton cloth nearly to zero, so that nearly everyone in the 07:12.704 --> 07:15.794 market-- advanced market societies, 07:15.791 --> 07:18.351 can afford to dress, more or less, 07:18.348 --> 07:20.388 the way all of you are dressed. 07:20.389 --> 07:26.069 That is to say, whatever, look around. 07:26.069 --> 07:32.859 But the point is that the revolutionary transformation of 07:32.863 --> 07:37.973 the means of production, and of what is produced and at 07:37.968 --> 07:41.728 what cost it sells, is very much on Marx's mind. 07:41.730 --> 07:44.840 Additionally, Europe is politically unstable 07:44.843 --> 07:45.933 in the 1840s. 07:45.930 --> 07:52.080 And there are five or six nodes of apparent revolutionary 07:52.076 --> 07:57.346 activity stretching from Austria through Germany, 07:57.345 --> 07:59.975 into tsarist Russia. 07:59.980 --> 08:08.880 And Marx imagines that his relatively abstract analysis of 08:08.875 --> 08:13.085 capitalism is scientific. 08:13.088 --> 08:17.808 By scientific he means that it has predictive force. 08:17.810 --> 08:24.300 That his science of economy and society is so powerful that it 08:24.302 --> 08:28.032 allows him to foresee the future. 08:28.028 --> 08:34.238 Not to foresee the exact dates and details of future history, 08:34.238 --> 08:39.928 but that the broad outlines are beyond human control. 08:39.928 --> 08:42.158 There are actually two assertions here. 08:42.158 --> 08:46.318 One is that the world's history is determinate, 08:46.318 --> 08:50.298 that it is like the machinery of the heavens, 08:50.298 --> 08:54.998 it is like the planets revolving around the sun. 08:55.000 --> 09:01.070 A good astronomer can readily predict the phases of the moon, 09:01.070 --> 09:03.640 the occurrence of eclipses, all those things, 09:03.639 --> 09:07.489 and that's science which was in the past by Marx's time, 09:07.490 --> 09:14.480 and which he aspired to that level of confidence. 09:14.480 --> 09:18.750 We're going to look at his historicism, 09:18.750 --> 09:22.860 that is, the double belief that the world is deterministic and 09:22.855 --> 09:26.955 that he and his associates can actually unlock the keys to the 09:26.961 --> 09:29.591 future, under six headings. 09:29.590 --> 09:34.290 The first of which is monopoly capitalism, and we'll take that 09:34.289 --> 09:35.599 up momentarily. 09:35.600 --> 09:38.660 Second is the proposition that, in the long run, 09:38.660 --> 09:41.980 the rate of profit for capitalist enterprises has to 09:41.982 --> 09:42.572 fall. 09:42.570 --> 09:46.610 Third the immiseration of the working class, 09:46.611 --> 09:50.751 that as profits fall, so does the wage stream 09:50.749 --> 09:54.039 available to the working class. 09:54.038 --> 09:58.998 So both the capitalists and their adversaries in the 09:58.996 --> 10:03.856 proletariat face a squeezing vice which takes their 10:03.856 --> 10:07.936 discretionary power out of the system. 10:07.940 --> 10:13.930 As the vice squeezes, revolution becomes inevitable. 10:13.928 --> 10:16.568 That's the fourth point on the--or the third point on the 10:16.572 --> 10:16.952 chart. 10:16.950 --> 10:23.500 The fourth point is Marx's--I'm a great respecter of Marx's 10:23.499 --> 10:30.049 brilliance, but the theory of the universal class is almost 10:30.048 --> 10:31.628 childlike. 10:31.629 --> 10:36.809 The idea is that if you search out the bottom of the bottom of 10:36.812 --> 10:41.402 the bottom classes than that class will have the unique 10:41.400 --> 10:45.480 property that it has no one else to exploit. 10:45.480 --> 10:50.190 If it has no one else to exploit then there won't be 10:50.191 --> 10:53.661 exploitation, and since the purpose of the 10:53.662 --> 10:57.722 state is to defend the interest of an exploiting class, 10:57.720 --> 11:02.880 then the state will become unnecessary and will, 11:02.879 --> 11:04.949 as the bottom line says here, wither away. 11:04.950 --> 11:11.740 Now the many decades of experience we have lead us to be 11:11.735 --> 11:19.015 friendly critics toward the top of this story and unfriendly 11:19.017 --> 11:25.677 critics toward the bottom because the story told at the 11:25.681 --> 11:31.611 bottom is not only false, but dangerous. 11:31.610 --> 11:37.960 Monopoly capitalism--you'll remember that when I was sitting 11:37.958 --> 11:44.518 with Jim Alexander last class talking about Adam Smith and the 11:44.524 --> 11:49.694 conditions under which the invisible hand remains 11:49.690 --> 11:54.120 invisible, I used the Porter Forces 11:54.124 --> 12:00.854 commonly used in MBA instruction to define the opposite of each 12:00.852 --> 12:05.522 of the conditions put forward by Smith, 12:05.519 --> 12:08.529 and so I'm using them again here. 12:08.528 --> 12:13.938 In a monopoly capitalist situation, the monopolistic firm 12:13.940 --> 12:18.480 has eliminated direct competition or rendered it 12:18.480 --> 12:19.640 trivial. 12:19.639 --> 12:26.639 It has caused the erection of high barriers to entry so that 12:26.644 --> 12:31.634 as its profits increase and others say, 12:31.629 --> 12:34.839 "What a good idea let's get into that business," 12:34.842 --> 12:36.762 it has ways of keeping them out. 12:36.759 --> 12:41.129 Or, once they come in, of punishing them to the point 12:41.125 --> 12:42.465 of bankruptcy. 12:42.470 --> 12:50.280 Third, these are products that are not discretionary; 12:50.279 --> 12:51.919 they're hard to substitute for. 12:51.918 --> 12:56.208 You can't have a serious monopoly in children's games. 12:56.210 --> 13:01.430 You can't have a serious monopoly in a given fragrance of 13:01.429 --> 13:04.599 aftershave lotion or of perfume. 13:04.600 --> 13:09.680 Serious monopolies are always in things which people need and 13:09.682 --> 13:13.752 for which they don't readily find substitutes. 13:13.750 --> 13:19.200 The firm is vertically integrated, and by vertical 13:19.203 --> 13:24.323 integration I mean, think about starting--well, 13:24.323 --> 13:29.003 let's take the laptop in front of you. 13:29.000 --> 13:36.290 Starting with the aluminum, the silica, the metal wires, 13:36.294 --> 13:39.904 all that stuff; starting with raw materials 13:39.899 --> 13:42.489 that are in the earth, extracting those, 13:42.491 --> 13:45.361 designing them, fabricating them, 13:45.360 --> 13:49.100 marketing the machine, distributing the machine, 13:49.100 --> 13:53.050 that whole long trail of production from raw materials at 13:53.054 --> 13:57.364 the one end to finished product in the hands of a buyer at the 13:57.363 --> 13:58.073 other. 13:58.070 --> 14:00.100 Vertical integration, in the extreme, 14:00.095 --> 14:03.185 means that the corporation controls that whole sweep. 14:03.190 --> 14:07.040 The part that reaches from manufacturing toward the buyer 14:07.037 --> 14:10.057 is called "forward integration." 14:10.058 --> 14:12.448 The part that reaches from the manufacturer back to raw 14:12.451 --> 14:13.911 materials is called "backward 14:13.914 --> 14:14.894 integration." 14:14.889 --> 14:20.069 This pattern of integration gives the company great power 14:20.072 --> 14:25.632 because there are no suppliers who can hold up the firm for a 14:25.628 --> 14:27.848 part of its profits. 14:27.850 --> 14:31.570 Buyers don't have leverage to control prices. 14:31.570 --> 14:38.010 Competitors can't manufacture a very similar machine 20% cheaper 14:38.005 --> 14:40.555 and drive down profits. 14:40.558 --> 14:45.958 And people in substitute industries don't have any way of 14:45.958 --> 14:48.368 drawing away customers. 14:48.370 --> 14:52.580 That's the--I'm caricaturing--but things which 14:52.578 --> 14:57.348 more or less fit that description historically would 14:57.349 --> 15:00.529 be, for example, Standard Oil. 15:00.528 --> 15:04.418 John D. Rockefeller who controlled--who came into 15:04.424 --> 15:09.704 control of oil all the way from exploration and the wellhead. 15:09.700 --> 15:13.330 Through refining and distribution, 15:13.330 --> 15:17.290 he came to control the railroads, 15:17.288 --> 15:21.378 which his rivals would need to use to distribute their product, 15:21.379 --> 15:27.799 and managed to use the railroads to impose artificially 15:27.798 --> 15:35.168 high freight prices on his competitors so that he was able, 15:35.168 --> 15:38.398 in effect, to monopolize the whole industry. 15:38.399 --> 15:43.469 The--U.S. Steel, a similar story. 15:43.470 --> 15:46.720 This would be Andrew Carnegie. 15:46.720 --> 15:48.550 Microsoft. 15:48.548 --> 15:56.358 There has been a long debate about antitrust for Microsoft, 15:56.360 --> 16:01.480 and it's pretty close to a monopoly. 16:01.480 --> 16:07.340 I look around the room and I see little white Apples 16:07.336 --> 16:12.846 illuminated everywhere, and I have one myself. 16:12.850 --> 16:18.210 My eldest daughter is a partner-level executive at 16:18.212 --> 16:23.252 Microsoft and in her house are Apple computers, 16:23.248 --> 16:26.968 which I have given her family. 16:26.970 --> 16:34.450 Another story of the same instance is the regulated 16:34.452 --> 16:36.102 airlines. 16:36.100 --> 16:40.980 The regulated airlines, this is before the late 1970s 16:40.981 --> 16:45.861 when the airlines were deregulated, would own a route 16:45.864 --> 16:47.934 and monopolize it. 16:47.928 --> 16:50.828 And they would compete not on the basis of price, 16:50.830 --> 16:53.490 because they would charge monopoly prices. 16:53.490 --> 16:58.950 They would compete on the basis of food and attractive flight 16:58.947 --> 17:02.767 attendants--and I'm not going near that. 17:02.769 --> 17:06.859 The big pharmaceuticals, or pharmas, 17:06.858 --> 17:12.348 are sometimes in monopolistic or near monopolistic positions 17:12.349 --> 17:15.699 about drugs and many other cases, 17:15.700 --> 17:18.550 though fewer than the ideological critics of 17:18.554 --> 17:21.014 capitalism would make you believe, 17:21.009 --> 17:24.709 and fewer partly because of creative destruction. 17:24.710 --> 17:29.620 As monopolies ossify people find ways to blow them up. 17:29.619 --> 17:36.689 Let's talk about that. 17:36.690 --> 17:41.640 On the left side of this little diagram we have ways to build a 17:41.638 --> 17:46.348 monopoly, and on the right side, ways to burn a monopoly. 17:46.348 --> 17:51.078 And on the vertical we have market forces and on the 17:51.082 --> 17:56.282 horizontal, the top horizontal, we have market forces. 17:56.279 --> 18:00.209 The bottom horizontal we have governmental forces, 18:00.211 --> 18:05.031 and let's just get ourselves familiar with the four resulting 18:05.027 --> 18:05.827 cells. 18:05.829 --> 18:16.909 Scale and scope, mostly scale; if there are returns to scale 18:16.905 --> 18:23.795 so that each widget gets cheaper to produce as you produce many 18:23.804 --> 18:28.634 of them, the firm which is producing the 18:28.628 --> 18:35.268 largest quantities enjoys an enormous strategic advantage. 18:35.269 --> 18:38.909 Illustrated here, if number of widgets produced 18:38.914 --> 18:43.514 is on the horizontal dimension and the marginal cost of the 18:43.510 --> 18:47.880 last widget is vertical, being positioned where this 18:47.878 --> 18:51.558 little green company is positioned is an enormous 18:51.557 --> 18:56.767 advantage in comparison with the little orange firms at the left. 18:56.769 --> 19:00.159 These are boutique firms doing very little, 19:00.160 --> 19:04.540 and the giant producer, which in the American economy 19:04.544 --> 19:08.174 for a very long time was General Motors, 19:08.170 --> 19:09.820 for example. 19:09.818 --> 19:13.828 It's General Motors and its immediate competitors in Ford 19:13.826 --> 19:14.896 and Chrysler. 19:14.900 --> 19:18.520 Let's--I'll illustrate the point. 19:18.519 --> 19:24.629 At the time of--the decade before World War I there were 19:24.634 --> 19:31.864 1,200 automobile manufacturing companies in the United States, 19:31.858 --> 19:38.138 and almost all of them got winkled out by the end of the 19:38.135 --> 19:39.045 1920s. 19:39.048 --> 19:42.178 There were about a dozen at the end of the 1920s. 19:42.180 --> 19:45.740 We're now approaching--what number are we going to end up 19:45.743 --> 19:46.193 with? 19:46.190 --> 19:48.100 Student: Zero. 19:48.098 --> 19:49.808 Prof: Zero is one real possibility. 19:49.808 --> 19:52.458 More likely, I think one, 19:52.457 --> 19:57.197 one and a half, two, something like that. 19:57.200 --> 20:03.760 But the scale economies in that kind of business are enormously 20:03.759 --> 20:05.029 important. 20:05.028 --> 20:11.928 Creative destruction, and here we have Schumpeter 20:11.934 --> 20:16.394 again, and one way of using Schumpeter 20:16.393 --> 20:22.723 is to take a very long view of dominant technologies for energy 20:22.720 --> 20:26.790 and production, and look at how they have 20:26.785 --> 20:28.395 shifted over time. 20:28.400 --> 20:35.210 In this chart--is that legible for any of you or not? 20:35.210 --> 20:36.630 Not really? 20:36.630 --> 20:37.690 Okay. 20:37.690 --> 20:46.230 The chart begins with production based on water power; 20:46.230 --> 20:51.120 on mills based on falling water. 20:51.118 --> 20:54.408 It turns out historically that these were very important. 20:54.410 --> 21:00.590 The first great advances in the manufacture of textiles occurred 21:00.588 --> 21:05.688 in plants located along the fault line of rivers, 21:05.690 --> 21:09.170 where it was possible to extract a great deal of energy 21:09.173 --> 21:12.403 from falling water and drive mass manufacturing. 21:12.400 --> 21:18.340 Then you have creative destruction with the emergence 21:18.337 --> 21:22.447 of steam and rail as alternatives. 21:22.450 --> 21:26.980 Then electricity, and I won't pause long but the 21:26.977 --> 21:32.367 great battle of the 1890s was between alternating current 21:32.372 --> 21:35.572 electricity, controlled by George 21:35.574 --> 21:38.944 Westinghouse, and direct current electricity 21:38.936 --> 21:43.006 controlled by Thomas Edison, both of them as corporate 21:43.012 --> 21:43.582 leaders. 21:43.578 --> 21:52.728 Yale didn't fully give up on direct current technology until 21:52.732 --> 21:54.752 about 1985. 21:54.750 --> 21:58.940 There were dorm rooms were the lights were actually run on 21:58.938 --> 22:03.348 direct current generated in a plant over near where the swing 22:03.346 --> 22:04.666 dorms are now. 22:04.670 --> 22:09.080 I'll leave it to sections for you to parse this out because 22:09.075 --> 22:12.185 it's actually a very interesting story. 22:12.190 --> 22:16.570 The advantage of direct current electricity is it can't kill 22:16.565 --> 22:17.005 you. 22:17.009 --> 22:19.299 It doesn't matter how much, it's not going to kill you. 22:19.298 --> 22:23.428 The disadvantage of direct current electricity is that as 22:23.429 --> 22:26.599 you put it through a long transmission wire, 22:26.598 --> 22:30.358 you lose most of it after the first five miles. 22:30.358 --> 22:36.728 So Edison controlled direct current electricity, 22:36.728 --> 22:43.638 and wanted to make the government regulate it in. 22:43.640 --> 22:45.620 So what did he do? 22:45.619 --> 22:48.519 He stressed safety. 22:48.519 --> 22:51.219 And so if Edison had won, there would have been a 22:51.223 --> 22:54.833 generating plant about every five miles all over the country, 22:54.828 --> 22:58.108 in every urban neighborhood its own generating plant. 22:58.109 --> 23:00.549 How did he dramatize that? 23:00.549 --> 23:03.849 Yes. 23:03.848 --> 23:04.508 Student: The electric chair. 23:04.509 --> 23:06.529 Prof: The electric chair, exactly. 23:06.528 --> 23:10.408 He put forward the view that, well Westinghouse has a great 23:10.413 --> 23:13.163 technology if you want to kill people, 23:13.160 --> 23:17.870 and actually did demonstrations on animals and all that sort of 23:17.865 --> 23:19.635 thing, it was just awful. 23:19.640 --> 23:26.170 Ultimately it was a case where the unregulated market won. 23:26.170 --> 23:30.100 The government stayed out of it, and alternating current, 23:30.102 --> 23:33.752 from the point of view of illuminating our classroom, 23:33.753 --> 23:35.443 is pretty efficient. 23:35.440 --> 23:39.350 Then you get petrochemicals and digital networks-- 23:39.348 --> 23:41.448 this is all very stylized in this diagram-- 23:41.450 --> 23:47.750 but the point is that monopolies, one after another, 23:47.750 --> 23:50.070 after another, after another get winkled out 23:50.069 --> 23:52.659 by these changes in the underlying technology. 23:52.660 --> 23:58.450 New Haven at one time was arguably the leading 23:58.451 --> 24:04.501 manufacturing city for horse drawn carriages. 24:04.500 --> 24:08.390 Well, it was over, and over pretty suddenly. 24:08.390 --> 24:13.030 Regulatory capture. 24:13.028 --> 24:16.798 Regulatory capture means what it says, 24:16.798 --> 24:20.238 and there's a basic political science kind of a thesis about 24:20.242 --> 24:23.052 this, which is that regulatory 24:23.054 --> 24:28.334 agencies get captured by the companies they regulate. 24:28.328 --> 24:35.868 If I'm a bank or a brokerage, I'm intensely interested in the 24:35.865 --> 24:41.765 SEC and I develop friendly relations with it. 24:41.769 --> 24:46.219 I feed information to its staff, its staff comes to rely 24:46.221 --> 24:46.871 on me. 24:46.868 --> 24:50.938 After spending a cycle of four or eight years in a politically 24:50.942 --> 24:54.082 appointed position in the regulatory agency, 24:54.078 --> 24:58.778 it occurs to people that they might pursue a career in the 24:58.776 --> 25:01.656 industry they've been regulating. 25:01.660 --> 25:06.520 There gets to be a reciprocal relationship there, 25:06.519 --> 25:12.599 which allows a dominant firm to enjoy some advantage from its 25:12.595 --> 25:16.235 relationship with the regulator. 25:16.240 --> 25:23.050 The current crisis in banking is a little different from this 25:23.051 --> 25:27.141 and it's not really monopolistic, 25:27.140 --> 25:34.300 but it is not unfair to suppose that Goldman Sachs has enjoyed a 25:34.300 --> 25:40.890 fruitful relationship to the Federal government in the last 25:40.894 --> 25:46.254 four or five decades, and that there have been very 25:46.253 --> 25:50.823 few times when there wasn't a Goldman Sachs partner in a 25:50.815 --> 25:54.045 position to influence key decisions. 25:54.048 --> 25:57.208 The more classic story would be the airlines, 25:57.210 --> 26:01.340 the one I told you where TWA, Pan Am, 26:01.338 --> 26:05.438 and all the others of that era had this monopolistic 26:05.441 --> 26:09.061 relationship created by airline regulation. 26:09.058 --> 26:14.758 What killed them was that enjoying a monopoly relationship 26:14.763 --> 26:20.673 to the airline regulators allowed them to be pretty soft. 26:20.670 --> 26:23.470 They didn't have to control costs; 26:23.470 --> 26:27.650 they could waste $.15 of every dollar in profits and still look 26:27.648 --> 26:29.468 great to their investors. 26:29.470 --> 26:34.670 When deregulation came the "legacy" 26:34.671 --> 26:41.761 costs were lethal to many of these firms because they were up 26:41.762 --> 26:45.132 against, now, they were up against 26:45.134 --> 26:49.614 airlines like Southwest which had no legacy costs and ran very 26:49.608 --> 26:50.708 efficiently. 26:50.710 --> 26:55.610 Finally, antitrust. 26:55.608 --> 27:01.988 Antitrust emerges in the states with the Sherman Antitrust Act 27:01.994 --> 27:05.234 of 1890 and is-- there is a continuous 27:05.227 --> 27:09.137 oscillation in government policy here and in most other market 27:09.141 --> 27:11.581 economies, between strict and not so 27:11.584 --> 27:14.864 strict interpretation of what counts as a monopoly, 27:14.858 --> 27:19.358 and what counts as predatory monopolistic behavior. 27:19.358 --> 27:24.368 When we get to cases we will see several specific instances 27:24.365 --> 27:25.225 of this. 27:25.230 --> 27:32.650 Falling rate of profit. 27:32.650 --> 27:37.440 Remember those of you who were here the first class, 27:37.440 --> 27:44.960 the slides that contrasted labor intensive production, 27:44.960 --> 27:50.060 and for example, I had two yaks pulling a plow 27:50.055 --> 27:56.055 in Tibet juxtaposed to a twenty-ton John Deere tractor 27:56.056 --> 28:01.356 tilling earth in Minnesota, Iowa or some such place. 28:01.358 --> 28:06.878 On the one side you had relatively low production per 28:06.884 --> 28:12.524 labor hour and on the other an enormously high rate of 28:12.516 --> 28:18.846 production per labor hour, but based on capital outlays 28:18.853 --> 28:24.073 for the equipment like the John Deere tractor, 28:24.069 --> 28:25.599 well into six figures. 28:25.598 --> 28:40.288 The Marxist idea of how capital makes money from labor is that 28:40.289 --> 28:45.039 capital-- that labor is a commodity and 28:45.039 --> 28:48.879 the labor theory of value more or less applies to that 28:48.877 --> 28:49.817 commodity. 28:49.818 --> 28:53.778 How much do you have to pay for the commodity which he calls 28:53.779 --> 28:56.129 labor power or laboring powering? 28:56.130 --> 29:01.950 Well you have to pay what it costs to feed the worker, 29:01.950 --> 29:06.300 to clothe the worker, to rear his or her children, 29:06.298 --> 29:11.768 you have--the analogy is imagine you have a plow horse, 29:11.769 --> 29:14.879 what does it cost you to maintain the plow horse? 29:14.880 --> 29:20.290 Well that same reasoning Marx applies to the workforce. 29:20.288 --> 29:26.148 You pay wages that are broadly consistent with that. 29:26.150 --> 29:33.600 In my diagram the laboring power is represented by the blue 29:33.595 --> 29:40.265 and capital pays labor that much for its activity. 29:40.269 --> 29:46.549 The total pie represents how much value is produced by labor 29:46.548 --> 29:51.548 and what's left over is called surplus value. 29:51.548 --> 29:57.188 The capitalist firm keeps the surplus value, 29:57.192 --> 30:05.072 by that means exploits labor, and by that means increases its 30:05.065 --> 30:08.735 wealth to create wealth. 30:08.740 --> 30:16.090 Now that leaves out a lot. 30:16.088 --> 30:19.978 One thing it leaves out is the fundamentals of supply and 30:19.980 --> 30:21.300 demand for labor. 30:21.298 --> 30:27.328 It doesn't take into account the idea that labor would be 30:27.333 --> 30:32.723 extremely cheap in this phase--how many people here 30:32.719 --> 30:37.459 haven't seen the demographic transition? 30:37.460 --> 30:40.870 Good, because we did it a couple days ago, 30:40.865 --> 30:43.685 but I never know about turnover. 30:43.690 --> 30:48.990 Marx is oblivious to that except how would he answer if I 30:48.992 --> 30:50.132 said that? 30:50.130 --> 30:53.440 He would say, well no labor is cheaper in 30:53.436 --> 30:58.396 these conditions because the socially shared expectations for 30:58.397 --> 31:02.787 how well they have to be fed, clothed, and their children 31:02.790 --> 31:04.900 reared are low in those conditions. 31:04.900 --> 31:08.270 Village India, the cost of labor power is 31:08.271 --> 31:12.151 vastly less then it is in Midtown Manhattan; 31:12.150 --> 31:14.940 that's one issue. 31:14.940 --> 31:19.090 Another issue, this is the age curve, 31:19.086 --> 31:24.956 and it's just an embellishment of the demography. 31:24.960 --> 31:29.660 Another is how hard people work; this is a Breugel sixteenth 31:29.663 --> 31:34.833 century picture of agricultural labor, which by the evidence 31:34.829 --> 31:37.369 there is not very intense. 31:37.368 --> 31:48.738 The idea that you pay for what you get in labor is a powerful 31:48.742 --> 31:52.142 one, and the so-called scientific 31:52.137 --> 31:55.017 management movement of a century ago, 31:55.019 --> 31:58.649 which grew up around large manufacturing companies in the 31:58.650 --> 31:59.040 U.S. 31:59.038 --> 32:03.168 and Europe, was that you develop incentives to make 32:03.171 --> 32:05.321 people work really hard. 32:05.318 --> 32:11.398 The simplest case was Henry Ford's $5 a day salary, 32:11.400 --> 32:15.410 which was way above market prices, but allowed him to be 32:15.405 --> 32:19.825 very choosy about his workers, to demand very intense labor, 32:19.826 --> 32:23.856 and to demand that they allow him to inspect their lives. 32:23.858 --> 32:27.788 He had what he called sociologists who went around to 32:27.788 --> 32:32.168 people's houses looking for alcohol or devices for gambling 32:32.169 --> 32:36.849 and so on but intensity of labor is another variable that needs 32:36.852 --> 32:38.592 to be thought of. 32:38.588 --> 32:45.638 Now I just made that story sound really sensible, 32:45.636 --> 32:53.416 I think, but the logic of it has always escaped me. 32:53.420 --> 32:59.340 The notion that labor is different from any other 32:59.337 --> 33:05.377 standard for measuring value and that you can-- 33:05.380 --> 33:07.140 you attribute to labor the whole pie, 33:07.140 --> 33:11.160 but actually you've got to attribute much of the pie to 33:11.163 --> 33:11.913 capital. 33:11.910 --> 33:16.910 Beyond capital you've got to attribute much of it to 33:16.910 --> 33:22.500 ownership and to management, and intellectual property. 33:22.500 --> 33:27.140 Knowhow, the ability to actually made widgets well and 33:27.144 --> 33:31.964 effectively at low costs, all that is left out of Marx's 33:31.962 --> 33:32.842 story. 33:32.838 --> 33:37.438 He assumes, he just says, "necessary labor 33:37.435 --> 33:43.225 time" and draws attention away from what capitalism is 33:43.230 --> 33:46.270 best at, which is again and again 33:46.272 --> 33:49.182 revising the way we produce something, 33:49.180 --> 33:52.240 the way we distribute it, the way we design it, 33:52.240 --> 33:56.190 the way we design the machinery that creates it, 33:56.190 --> 33:59.790 even the way we design the machinery that designs the 33:59.788 --> 34:02.748 product, all of that is marginalized in 34:02.746 --> 34:04.206 a Marxist analysis. 34:04.210 --> 34:09.960 And for that reason Marxism does not function well in 34:09.956 --> 34:14.706 analyzing real companies in real markets. 34:14.710 --> 34:21.600 Now the surplus value that can be extracted depends on how much 34:21.603 --> 34:24.943 labor is used in production. 34:24.940 --> 34:31.140 As total labor used in production goes towards zero, 34:31.139 --> 34:34.709 the opportunity to exploit workers goes away, 34:34.710 --> 34:41.780 and with it profits have to fall, and from that follows the 34:41.780 --> 34:46.170 evisceration of the working class. 34:46.170 --> 34:53.660 Look at this bottling plant where the work is to sit at this 34:53.659 --> 35:00.009 control panel and adjust the process, plus a little 35:00.007 --> 35:02.037 maintenance. 35:02.039 --> 35:06.939 Have any of you been in a plant where there were virtually no 35:06.940 --> 35:08.410 workers present? 35:08.409 --> 35:15.009 Can you hand him the microphone? 35:15.010 --> 35:21.670 Student: It was the Celestial Seasonings tea factory 35:21.672 --> 35:24.272 in Boulder, Colorado. 35:24.268 --> 35:27.348 It's just machines putting--sorting leaves, 35:27.347 --> 35:29.177 putting them into bags. 35:29.179 --> 35:33.409 And there are like three or four workers in this huge room 35:33.405 --> 35:36.885 sitting at this screen adjusting (inaudible). 35:36.889 --> 35:38.489 Prof: Right, exactly. 35:38.489 --> 35:40.339 Other examples? 35:40.340 --> 35:48.830 In the back, can we get a mic back to the 35:48.831 --> 35:52.231 very last row? 35:52.230 --> 35:55.990 Student: I took a tour of the Tsing Dao Beer Factory in 35:55.994 --> 35:56.484 China. 35:56.480 --> 36:00.060 I mean, it's fairly old, I mean, the only people working 36:00.059 --> 36:03.769 there were tour guides and inspectors that were within the 36:03.771 --> 36:05.661 > 36:05.659 --> 36:08.009 Prof: So a very high degree of automation? 36:08.010 --> 36:08.920 Student: Yes. 36:08.920 --> 36:14.270 Prof: I was some years ago in a textile factory in 36:14.266 --> 36:20.566 Turkey, which covered six acres of interior manufacturing space. 36:20.570 --> 36:25.700 Every square foot of it was either an aisle between 36:25.695 --> 36:30.635 machinery or machinery, and virtually all the machinery 36:30.639 --> 36:33.699 was working, and the cloth was coming out in 36:33.701 --> 36:37.111 bolts like this at ten or twelve different points, 36:37.110 --> 36:40.450 and automata were throwing it on conveyer belts, 36:40.449 --> 36:43.979 and conveyer belts were taking it where it needed to be for 36:43.978 --> 36:46.628 shipping, and labeling it and having it 36:46.628 --> 36:47.488 ready to go. 36:47.489 --> 36:49.619 When I was there, there were about six people in 36:49.619 --> 36:52.759 the plant, all of them technicians and the 36:52.762 --> 36:57.872 story about the plant was that it could operate that way for as 36:57.869 --> 37:02.809 much as 60 hours and then there would be a shutdown for a few 37:02.809 --> 37:06.269 hours of maintenance and adjustment, 37:06.268 --> 37:09.758 and then another 60 hours and so on. 37:09.760 --> 37:13.780 Another historical example is the Bonsack Cigarette Machine; 37:13.780 --> 37:18.240 cigarettes were not popular before the Bonsack Cigarette 37:18.239 --> 37:19.049 Machine. 37:19.050 --> 37:23.240 The Bonsack Cigarette Machine could make 6,000 cigarettes per 37:23.240 --> 37:25.500 hour, which--they're now much better 37:25.500 --> 37:28.530 than that, they're 100,000 an hour--but at 37:28.528 --> 37:31.408 6,000 per hour with zero labor cost, 37:31.409 --> 37:35.819 it occurred to the people who formed American Tobacco that 37:35.815 --> 37:39.985 they could make an awful lot of money if they created a 37:39.990 --> 37:43.840 marketing end, that would allow them to pump 37:43.838 --> 37:48.348 all those thousands of cigarettes out into the market. 37:48.349 --> 37:50.389 And they did it, and did a very good job of it. 37:50.389 --> 37:54.429 At the core of it was this little piece of technology, 37:54.429 --> 37:59.889 continuous production, and paper and tobacco leaf go 37:59.887 --> 38:05.037 in one end of the machine, and cigarettes neatly stacked 38:05.036 --> 38:07.926 in consecutive order come out the other. 38:07.929 --> 38:23.369 So capital intensivity takes labor out of the picture. 38:23.369 --> 38:28.379 In effect, the dead who created the machinery are the producers. 38:28.380 --> 38:33.790 Inevitable revolution in advanced capitalist societies. 38:33.789 --> 38:39.369 The idea here is that with falling rates of capital and the 38:39.369 --> 38:44.949 immiseration of the working class, this system ceases to be 38:44.951 --> 38:46.011 stable. 38:46.010 --> 38:53.400 This is a guy named Georgi Plekhanov, 38:53.400 --> 38:58.890 and Plekhanov was a Marxist who was a follower of Lenin's, 38:58.889 --> 39:02.159 and he's famous for having asked the question, 39:02.159 --> 39:05.059 "If the revolution is inevitable, 39:05.059 --> 39:07.849 why must we fight and die to make it happen?" 39:07.849 --> 39:13.539 That's an interesting question, and it gets the name 39:13.536 --> 39:15.986 Plekhanov's paradox. 39:15.989 --> 39:21.689 And of course the answer to it is that the revolution wasn't 39:21.693 --> 39:22.953 inevitable. 39:22.949 --> 39:26.689 Where it did happen, it didn't happen for the 39:26.693 --> 39:28.823 reasons Marx described. 39:28.820 --> 39:33.590 Where were the most advanced systems where you would expect 39:33.588 --> 39:36.548 the capital intensive production, 39:36.550 --> 39:40.400 falling rate of profit, and low wages to labor, 39:40.400 --> 39:41.950 where were those systems? 39:41.949 --> 39:43.289 Let's name a few countries. 39:43.289 --> 39:44.479 Yes. 39:44.480 --> 39:45.580 Student: UK, Germany and the U.S. 39:45.579 --> 39:48.689 Prof: UK, Germany and the U.S. 39:48.690 --> 39:54.160 Those are not the places where the revolution happened. 39:54.159 --> 39:59.779 It happened most dramatically in Russia, and then by conquest 39:59.779 --> 40:03.899 in the rest of the Soviet Union, and Cuba. 40:03.900 --> 40:11.560 This is Fidel on the right and Che Guevara on the left. 40:11.559 --> 40:15.729 There was--I have a photograph in my collection at home of 40:15.730 --> 40:19.970 Fidel Castro at the New Haven train station and a New Haven 40:19.974 --> 40:23.564 policeman looking at him like he's from Mars. 40:23.559 --> 40:26.779 And it was just after the revolution when they 40:26.784 --> 40:29.514 hadn't--when the break with the U.S. 40:29.510 --> 40:32.630 hadn't really hardened, and he was on a university tour 40:32.630 --> 40:35.920 speaking on college campuses trying to raise money for the 40:35.922 --> 40:36.792 revolution. 40:36.789 --> 40:43.169 Cuba was not an advanced capitalist economy and still 40:43.168 --> 40:44.148 isn't. 40:44.150 --> 40:47.630 The best thing you can say about--I've been twice and have 40:47.628 --> 40:50.008 been a guest of the government once, 40:50.010 --> 40:54.340 and the best thing you can say for them is that they actually 40:54.340 --> 40:58.600 have done a splendid job with rudimentary public health, 40:58.599 --> 41:04.509 so that on the longevity dimension of the data automation 41:04.510 --> 41:08.380 we looked at, if you'll screen it up tonight 41:08.375 --> 41:11.415 you'll discover a little green moon way, 41:11.420 --> 41:13.220 way high side outlier on longevity, 41:13.219 --> 41:14.809 and that's Cuba. 41:14.809 --> 41:17.379 On the other hand they are dirt poor. 41:17.380 --> 41:23.090 China, not an advanced industrial economy when the 41:23.086 --> 41:27.886 revolution occurred; Venezuela, an oil state, 41:27.893 --> 41:33.133 and whether the revolution has occurred or not is open to 41:33.128 --> 41:34.248 question. 41:34.250 --> 41:39.640 And this at the height of the Cold War was the way the chess 41:39.637 --> 41:44.857 board looked, where red meant Marxist and 41:44.855 --> 41:52.755 pink meant sort of Marxist, and the game of controlling 41:52.760 --> 42:01.940 emerging market countries was at the core of Cold War strategy or 42:01.936 --> 42:04.226 very near it. 42:04.230 --> 42:08.240 The theory of the universal class. 42:08.239 --> 42:17.409 If the aristocracy exploits serfs in medieval European 42:17.414 --> 42:21.664 society, and capitalists exploit 42:21.661 --> 42:25.431 proletarians in capitalist society, 42:25.429 --> 42:31.239 and proletarians come to power, who are they going to exploit? 42:31.239 --> 42:33.039 There's no one below them. 42:33.039 --> 42:37.829 Since there's no one below them they are the universal class and 42:37.829 --> 42:39.579 exploitation is over. 42:39.579 --> 42:45.309 Now please. 42:45.309 --> 42:51.409 So the reasoning is like the eastern division of the American 42:51.405 --> 42:57.395 League, and Baltimore is the universal class because there's 42:57.400 --> 42:59.940 no one they can beat. 42:59.940 --> 43:08.620 What's at the core of this last thing, 43:08.619 --> 43:11.429 and it is truly dangerous reasoning, 43:11.429 --> 43:15.729 is that the universal class, being in a position superior to 43:15.728 --> 43:20.318 no other class, brings an end to exploitation, 43:20.324 --> 43:25.694 and since that's true the state can wither away. 43:25.690 --> 43:37.760 Now it doesn't happen in a hurry, and behind this is a 43:37.757 --> 43:48.457 really fundamental issue of principal agency. 43:48.460 --> 43:51.130 Did we talk about principle agency a few days ago? 43:51.130 --> 43:54.090 Maybe not, well let's just for simplicity, 43:54.090 --> 43:59.950 let's suppose the people own the country and the Communist 43:59.945 --> 44:06.105 government is the agent that they have elected to choose, 44:06.110 --> 44:10.150 or which has chosen itself to manage the country on behalf of 44:10.152 --> 44:11.032 the people. 44:11.030 --> 44:16.700 The principal agency problem which occurs in things as small 44:16.699 --> 44:22.369 as a grocery store is that the employee's agents choose, 44:22.369 --> 44:26.899 instead of serving the purposes of the owners or the country, 44:26.900 --> 44:30.340 choose to serve purposes of their own. 44:30.340 --> 44:38.250 The invariable fact about state socialism was that the people at 44:38.246 --> 44:45.896 the top of the state apparatus privileged themselves and their 44:45.902 --> 44:50.952 children, and a new class struggle 44:50.951 --> 44:52.461 developed. 44:52.460 --> 44:57.760 Now, more generally and here I'm using the work of a 44:57.757 --> 45:01.597 sociologist named Ralf Dahrendorf, 45:01.599 --> 45:04.639 economist sociologist who died just a few weeks ago, 45:04.639 --> 45:08.969 and Dahrendorf's point, which I'm sure is true, 45:08.969 --> 45:13.619 is that you can generate classes around any process of 45:13.617 --> 45:16.247 production and distribution. 45:16.250 --> 45:22.830 There is nothing final about the proletariat coming to power, 45:22.829 --> 45:27.929 and there is never a time in human history when we'll be done 45:27.931 --> 45:33.031 with the possibility that those who control the direct levers 45:33.032 --> 45:37.032 control them not to the benefit of others, 45:37.030 --> 45:38.520 but to the benefit of themselves. 45:38.518 --> 45:43.788 Francis Fukayama, who famously wrote a book 45:43.793 --> 45:46.353 called-- that had the punch line: 45:46.346 --> 45:50.056 The end of history-- after the Cold War ended--his 45:50.057 --> 45:53.967 view was that capitalist democracy became, 45:53.969 --> 45:59.459 "the end of history," the unchangeable endpoint, 45:59.460 --> 46:01.500 and of course that's not true. 46:01.500 --> 46:06.080 The course of history is not, contrary to Marx, 46:06.077 --> 46:07.467 determinate. 46:07.469 --> 46:11.819 Marx was not only wrong about his own ability to understand 46:11.820 --> 46:16.340 the course of future history, he was wrong about the very 46:16.340 --> 46:21.050 concept that there could be a deterministic theory which told 46:21.054 --> 46:24.594 us what was going to happen in the future. 46:24.590 --> 46:29.780 This guy, Schumpeter, who, I know you hate the way he 46:29.778 --> 46:34.768 writes, but he understood that point profoundly. 46:34.768 --> 46:37.698 I'm out of time so I'm not going to elaborate him, 46:37.695 --> 46:40.615 I'll do it at the beginning of class next time. 46:40.619 --> 46:47.369 The guy who comes to center stage next time is F.A. 46:47.369 --> 46:50.859 Hayek, whose most famous book was called, 46:50.860 --> 46:52.140 The Constitution of Liberty, 46:52.139 --> 46:56.979 and who believed that a market society had within it the 46:56.976 --> 47:01.106 capacity for enormous creativity and growth, 47:01.110 --> 47:05.400 and we'll examine that in class on Wednesday. 47:05.400 --> 47:10.000