MCDB 150 - Lecture 22 - Media and the Fertility Transition in Developing Countries (Guest Lecture by William Ryerson)

Lecture 22 - Media and the Fertility Transition in Developing Countries (Guest Lecture by William Ryerson)

Overview

Guest lecturer William Ryerson is President of the Population Media Center which produces radio and TV serial dramas in developing countries that aim to effect behavior change on women's status, family planning and AIDS. Working with governments and in-country media professionals, these melodramas run for hundreds of episodes and are watched by millions. Careful research shows major changes in audience knowledge, attitudes and practices.

Assignment

Rogers, "Effects of an Entertainment-Education Radio Soap Opera of Family Planning Behavior in Tanzania."

Course Media

Transcript

html

Audio

mp3

Low Bandwidth Video

mov [100MB]

High Bandwidth Video

mov [500MB]